Oakland Native Living in Los Angeles
Erica is a music video and commercial director based in Los Angeles. Her work has been showcased in Oscar-qualifying festivals such as the New Orleans Film Festival, Atlanta Film Festival and HollyShorts Film Festival where her film “Fighter” screened at the Grauman's Chinese Theatre in Hollywood. In 2018, she was chosen for SHOOT Magazine's 16th Annual New Director's Showcase, where her film "Poison" was screened at the Directors Guild Theatre in New York. That same year, Erica became one out of six fellows handpicked out of 400 applicants to participate in the Commercial Directors Diversity Program (CDDP) - a fellowship created by the Association of Independent Commercial Producers and the Directors Guild of America. Through the program, she directed a “Homeboy Industries” commercial starring the Emmy-nominated actor, Richard Cabral.
Growing up in Oakland, CA Erica got an early start on her filmmaking career. Being a winner of the San Francisco International Film Festival Golden Gate Award as a high school student, Erica used her prize money to purchase her own camera and began shooting videos for spoken word artists and musicians around the Bay Area. After receiving a B.A. in Cinema Studies at San Francisco State University, Erica moved to Los Angeles to come up the industry ranks. She began with internships at Spyglass Entertainment and HSI Productions, then landed her first job as an Agent’s Assistant at The Skouras Agency, before moving up to an Executive Assistant role for the Vice President of PRETTYBIRD, and then for the Academy nominated Director - Michael Mann. Erica spent six years learning the industry from the ground up before transitioning into directing full-time.
A lyrical storyteller, Erica is inspired by her Oakland roots and creates work that reflects the diverse community in which she grew up.